Comment on Influencers and vloggers are showing off their lives in Saudi Arabia's Neom. It's falling flat.

Influencers and vloggers are showing off their lives in Saudi Arabia's Neom. It's falling flat.

The planned design for "The Line" megacity in Neom, Saudi Arabia. But what vloggers describe looks like a bit different.NeomNeom vloggers have been cropping up online to show off their lives in the desert city.But the posts reveal a less-glamorous reality of the developing Saudi city.Some mocked Saudi Arabia's future city as "joyless and dreary" and like a "low security prison."Saudi Arabia's new city of the future, Neom, isn't looking quite so glamorous just yet.A wave of vloggers and micro-influencers have been posting on social media about their lives in the still-developing desert city — and their posts are kind of falling flat.The $500 billion Neom project — championed by Saudi Arabia's Crown Prince Mohammed bin Salman as the centerpiece of his Vision 2030 plan to diversify the country's economy — bills itself as "a land of the future where the greatest minds and best talents are empowered to embody pioneering ideas and exceed boundaries in a world inspired by imagination."A rendering of what an infinity pool in Neom would look like.NeomThe government hoped that Neom's megacity "The Line" — which would be a long thin city between tall mirrored skyscrapers when completed — would draw 1.5 million residents by 2030, but that lofty goal has since been reduced to about 300,000.This publicity image shows a design for "The Line," a part of the planned Saudi Arabian desert megacity in Neom.NeomAnd then there's the reality of what living in Neom currently looks like.One Noem resident and vlogger with 17,000 TikTok followers, Jessica Herman, has been posting on the platform all about her life in the developing area.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News