A new law, effective immediately, makes it illegal to create and publish deepfakes related to elections 120 days before Election Day and 60 days thereafter. California Gov. Gavin Newsom signed three bills Tuesday to crack down on the use of artificial intelligence to create false images or videos in political ads ahead of the 2024 election.A new law, set to take effect immediately, makes it illegal to create and publish deepfakes related to elections 120 days before Election Day and 60 days thereafter.