Comment on Pac-12 expansion: Estimating the media value of a rebuilt conference with WSU, OSU and the four Mountain West schools

Pac-12 expansion: Estimating the media value of a rebuilt conference with WSU, OSU and the four Mountain West schools

It’s far too early in the process to have clarity on the value of a media rights deal for the rebuilt Pac-12. Boise State, Colorado State, Fresno State and San Diego State were approved for membership hours ago; the structure of the conference is not complete; and the media ecosystem is highly fluid. But we know one of the measuring sticks for a new deal: $11 million per school per year. That’s the approximate amount Cal and Stanford are set to earn from the ACC’s media rights contract for the next seven years, based on their partial-share membership. The Bears and Cardinal would not reverse course if the Pac-12 matched or exceeded that amount.

 

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