Comment on Adobe will launch generative AI video creation tool later this year

Adobe will continue its adoption of artificial intelligence with a new generative AI-powered video creation and editing tool coming “later this year”. In what the company described on Wednesday (Sep, 11) as being “a new era of video editing” the upcoming Firefly Video Model will be available in beta and is said to have been “designed to be commercially safe.” “At Adobe, we’re leveraging the power of AI to help editors expand their creative toolset so they can work in these other disciplines, delivering high-quality results on the timelines their clients require,” the team writes in their announcement. The generative AI will help with common editorial tasks like gaps in footage, removing unwanted objects from a scene, smoothing jump cut transitions, and generating b-roll. Adobe’s AI Firefly Video Model can generate videos from image prompts The AI video tool will be able to create new videos in under two minutes through text prompts and reference images can even be added to gain greater control. “With the Firefly Video Model you can leverage rich camera controls, like angle, motion and zoom to create the perfect perspective on your generated video.” The tool is said to be able to support a variety of use cases including creative atmospheric elements like fire, smoke, dust particles, and water against a black or green background.