Google’s antitrust trial commenced at a federal court in Virginia on Monday, as the US Department of Justice accused Google of establishing an ad tech monopoly that cut rivals adrift and sent publisher costs spiraling in an attempt to maximize profits. “No one wins – except Google”, stated DoJ lawyer Julia Tarver Wood in her opening salvo to the court, as reported by FT. The latest antitrust trial against Big Tech comes following the decision by a judge in Washington to rule against Google last month, finding the company had monopolized the online search market. A decision on the punishment is expected next year, but Google denies the allegations, maintaining the position its success has been achieved thanks to its superior product. The current trial centers around Google’s control over the system that connects advertisers with publishers.
Comment on Google’s antitrust trial over online advertising commences in Virginia
Graeme Hanna, ReadWriteWeb
Mon, 09/09/2024 - 3:51pm
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