Comment on Gwyneth Paltrow's Goop is cutting 18% of staff as it scrambles to change strategy

Gwyneth Paltrow's Goop is cutting 18% of staff as it scrambles to change strategy

Gwyneth Paltrow launched Goop as a newsletter in 2008. Now it's once again pivoting — and reportedly laying off 18% of its staff.Marc Piasecki/Getty ImagesGwyneth Paltrow's Goop is refocusing, a new report says.In doubling down on beauty, fashion, and food, Goop is laying off 18% of its staff, the report said.The brand, which spawned several celebrity copycats, has gone through several iterations.Goop, Gwyneth Paltrow's blog/lifestyle brand/beauty company/vitamin retailer/etc., launched 16 years ago, spurring copycat celebrity brands and products like the infamous orgasm candle.But despite its outsize place in the cultural conversation, Goop has struggled to define itself over the past decade and a half, and it looks like it's still having trouble.Goop is cutting 18% of its 216-person staff, citing a change to its organization, WWD reported on Thursday.

 

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