Comment on She made “very demure” go viral. Now she wants to trademark its use.

She made “very demure” go viral. Now she wants to trademark its use.

By WYATTE GRANTHAM-PHILIPS NEW YORK — “Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. And TikTok creator Jools Lebron is now working to trademark uses of her now-viral words. Lebron filed to trademark “very demure very mindful” for various entertainment and advertising services, including the promotion of beauty products, last week with the U.S.

 

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