The founders of internet search and digital advertising giant Google wrote in a 1998 paper that goals for online advertising “do not always correspond” to useful internet search results. Now, after Google was found to hold an illegal search monopoly, critics suggest the company that became synonymous with internet search has, as Sergey Brin and Larry Page feared, shifted “away from the needs of the consumers.” Google, high-profile technology-industry critic Ed Zitron said in an interview, “got greedy.” These days, those who put a search term into Google often find relevant information but also get a page topped with ads, frequently followed by links to websites with content built for turning views and clicks into cash.