Comment on Ikea aims to compete with eBay with launch of secondhand online marketplace

Ikea aims to compete with eBay with launch of secondhand online marketplace

Ikea has launched a marketplace for customers to buy pre-owned items in a new effort to compete with resale sites like eBay, Financial Times reported.Patrick Pleul/picture alliance/Getty ImagesIkea has launched a marketplace for customers to buy pre-owned items, Financial Times reported.The pilot program will be tested in Madrid and Oslo through the end of the year.The launch aims to help Ikea compete with resale sites like eBay, Gumtree, and Finn.Now, you can pay to reassemble someone's pre-owned Ikea furniture thanks to a new secondhand marketplace launched by the home furnishings giant.The Financial Times reported that Ikea is launching its pilot marketplace, Ikea Preowned, to compete with resale sites like eBay in the United States and Gumtree and Finn internationally.So far, only customers in Madrid and Oslo can access the pre-owned offerings, but the company could expand beyond its test markets in the new year, per FT."This has been a dream in the making for a while," Jesper Brodin, chief executive of Ingka, the main operator of Ikea stores, told FT.

 

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