Comment on ‘Clearly, the Olympics are back.’ How Snoop Dogg and ‘Gold Zone’ has helped make the Games a hit for NBC.

‘Clearly, the Olympics are back.’ How Snoop Dogg and ‘Gold Zone’ has helped make the Games a hit for NBC.

Less than a week into the Paris Olympics, NBC Universal executives are climbing atop the medal stand. The event has been a significant success for the company broadcasting and streaming it in the United States. NBC has already set a record for advertising revenue, viewership is up significantly and its biggest fear — that people would tune out NBC’s prime-time telecast because they could watch events live during the day — hasn’t materialized. “Clearly, the Olympics are back,” said Mark Lazarus, chairman of the NBC Universal Media Group, on Thursday.

 

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