Comment on A quick guide to the 3 new sports debuting at the Paris Olympics

A quick guide to the 3 new sports debuting at the Paris Olympics

They won’t be surfing on the Seine, but athletes will be breaking, kiteboarding, and competing in kayak cross at the 2024 Olympics. Coming off the 2020 Tokyo Olympics—the least-watched on record—the International Olympic Committee saw the need to attract a younger audience. So it launched a new brand platform this month, “Sport.

 

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