The 2024 Hyundai Santa Fe XRT looks rugged.Benjamin Zhang/Business InsiderThe Hyundai Santa Fe is a mid-size three-row family SUV that's all-new for 2024.I recently reviewed a well-equipped Santa Fe in the off-road focused XRT trim. I was impressed by the Santa Fe's rugged looks, useful interior features, and updated tech.The Hyundai Santa Fe has long served a niche SUV customer: those looking for a stylish midsize SUV without the heft and price tag of a larger three-row vehicle — but with more utility than smaller rivals.This year, Hyundai gave the Santa Fe a full-on makeover, complete with rugged, angular looks and a standard third-row seat.While still slotted between Hyundai's compact Tucson and the brand's flagship Palisade, the new Santa Fe now has a distinct look and feel that stands out from the crowd.I recently drove a $40,600 2024 Hyundai Santa Fe XRT AWD.