If you’re up to date in the world of liquor — or pop culture — you know that celebrity tequila is so Suerte Blanco. (Courtesy photo) popular right now. From Kendall Jenner’s 818 Tequila to Matthew McConaughey’s Pantalones, numerous new brands have been launched or endorsed by influential names in the last several years. Due to the celebrities’ extensive social media reach, these brands tend to blow up quickly, flying off of liquor store shelves. As a result, smaller tequila brands — like Boulder’s Suerte Tequila — have recognized the power of a strong celebrity endorsement. Earlier this year, Suerte began looking for a famed spokesperson to help create buzz about its small-batch, single-distilled añejo and blanco tequilas. “We tried to get that Austin Butler Guy – not sure if you’ve heard of him, he’s a hot new actor, but he was busy,” said Chuck Porter, marketing advisor at Suerte.