Comment on Inside Wayfair’s massive first store, designed to give Ikea a run for its money

Inside Wayfair’s massive first store, designed to give Ikea a run for its money

After two decades of selling furniture online, Wayfair opened its first physical store in Chicago. Out in the northern Chicago suburbs, a new 150,0000-square-foot behemoth of a home goods store is giving Ikea a run for its money. The towering white and purple building, opened in late May and designed by the architecture firm Gensler, is Wayfair’s first large-format brick-and-mortar store.

 

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