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The element of chance was the foundation of surrealist art. A century ago, French writer and poet André Breton penned his “Manifesto of Surrealism,” which launched an art movement known for creating bizarre hybrids of words and images.

Author Rob Bier argues that successful organizations value intellectual humility, empathy, psychological safety, and courage. Not all the ideals that companies often commit to are equally useful. Some are too vague, others are too disconnected from people’s daily lives, and others are simply too different from the reality of how people currently behave to take hold.

Supermarkets often use artificial scent strategies, such as diffusing grapefruit in the produce section, chocolate in the confectionery aisle, and rosemary focaccia by the bakery, to boost sales. Imagine walking down the aisle of your local grocery store. The scent of mixed herbs catches your attention, mentally transporting you to a kitchen filled with the aroma of your favorite home-cooked meal.

TikTok’s impact on trends and American consumerism is undisputed, but its influence faces uncertain times. TikTok and its bite-sized videos arrived in the United States as a global version of the Chinese app Douyin. Less than six years later, the social media platform is deeply woven into the fabric of American consumerism, having shortened the shelf life of trends and revamped how people engage with food and fashion.

Marketers know that anxiety-prone millennials and Gen Zers are particularly vulnerable to nostalgic appeals and more likely to seek the soothing balm offered by this kind of content. If you’re a millennial or a member of Gen Z and immersed in our culture’s current obsession with reboots, reenactments, sequels, and prequels, then you may be feeling a bit of nostalgia fatigue and asking yourself: Haven’t we been here before?

Fuzzy Khosrowshahi talks with Fast Company about competing against Slack and Google. Fuzzy Khosrowshahi is Notion’s new chief technology officer, helping the once-tiny startup scale its engineering team now that it’s a $10 billion behemoth. He joined in December after three years at Slack and 15 at Google, where he helped launch Google Sheets.