The 128-year-old Denver Zoo will now be known as the Denver Zoo Conservation Alliance, officials said Tuesday, reflecting the nonprofit organization’s emphasis on wildlife conservation and research. The name update to Denver Zoo Conservation Alliance includes this new logo. (Provided by Denver Zoo Conservation Alliance) Zoo officials decided to change the name and logo — a major update to their brand identity, they said — after taking into account the more than 600 conservation programs they’ve sent staff and funding to over the past three decades.