What’s the true cost of fast fashion? That’s the question at the heart of Brandy Hellville & The Cult of Fast Fashion, the shocking HBO documentary released this week on Max that investigates the many controversies surrounding popular fast fashion brand, Brandy Melville. Since the 2010s, the clothing company has developed and maintained a cult following of teenage girls who scooped up its beachy, feminine offerings and marveled at its relatively cheap price points and celebrity fans.