Comment on Royal Caribbean's CEO said its massive new ship was designed for Instagram. I saw 9 things on board that make it a social-media

Royal Caribbean's CEO said its massive new ship was designed for Instagram. I saw 9 things on board that make it a social-media

Jason Liberty, Royal Caribbean Group's president and CEO, said Icon of the Seas has "Instagrammable moments" that generate "FOMO" from guests' friends and family, in turn driving more bookings.Brittany Chang/Business InsiderRoyal Caribbean Group's CEO said its new Icon of the Seas was designed to have "Instagrammable moments."Guests' social media posts create "FOMO" that helps drive bookings, he said.

 

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