Comment on Musk calling shots on X content explains advertiser exodus, former exec says

Musk calling shots on X content explains advertiser exodus, former exec says

Enlarge (credit: Chesnot / Contributor | Getty Images Europe) Recently, Elon Musk has made it clear that he blames advocates speaking out about hate speech for plummeting ad revenue on X, the platform formerly known as Twitter. But today, Reuters published an exclusive interview with a former Twitter ad exec, AJ Brown, who seemed to push back on Musk's narrative. The platform's former head of brand safety and ad quality suggested that X advertisers aren't just pulling back as a knee-jerk reaction to critics' claims that the platform has become increasingly toxic under Musk.

 

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