Having a strong online presence has become almost essential for small businesses in the modern world. As such, high-quality and attractive website designs are now more sought after than ever. From proposal websites to e-commerce shops, customers expect nothing less than professional web services that meet their individual requirements and preferences. If you’re looking to launch your own website design business, there are specific steps you will need to take in order to promote growth and attract clients. The focus of this outline is to provide an overview of the journey from starting up a single operation run by you as the sole proprietor right through to expanding the scope of your services in line with changing trends across industries on an international level. Defining Your Niche and Target Audience In order to create a successful website design business, it’s important to first define your niche and target audience.