Comment on Bob Raissman: How does the YES Network go about promoting this ‘disaster’ of a Yankees team?

Bob Raissman: How does the YES Network go about promoting this ‘disaster’ of a Yankees team?

The Yankees Entertainment and Sports Network has been blessed. Since YES launched in 2002, the Bombers have only missed the playoffs four times (2008, 2013, 2014, 2016). That statistic does not yet include what has become The Fiasco of 2023. The after-shock of this miserable Yankees season will be felt well into winter. Every business under the organization’s umbrella will have to deal with the fallout and ramifications of a season recently described by general manager Brian Cashman as “a disaster.” Including YES. If the rest of this season continues at disastrous levels, what exactly does YES have to sell going into 2024?

 

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