Florida Gov. Ron DeSantis campaigning in Cedar Rapids, Iowa, on August 6, 2023.Scott Olson/Getty Images A memo from a consulting firm unofficially tied to Ron DeSantis' campaign leaked on Thursday. In it, his advisers lay out several possible ways the governor could try to stage a viral moment. One of them is "showing emotion" when discussing his kids, family, or wife. In a strategy memo drafted by outside advisors helping to boost Ron DeSantis' presidential campaign, the Florida Governor is being urged to show a more personal touch at the upcoming Republican debate on August 23.The memo, the existence of which was first revealed by the New York Times, lays out several potential ways in which DeSantis could stage a viral breakout moment at the debate.