The price of Taylor Swift tickets has gone up 2,321% on the secondary market.Allen J. Schaben / Los Angeles Times via Getty Images A study from Pitchfork analyzed the rising costs of tickets to pop acts over the years. The average resale ticket price for Taylor Swift's Eras Tour has gone up 2,321% since her last tour. A ticket for the North American leg of the tour cost an average of $3,801 on the secondary market. For some fans, the resale price of Taylor Swift tickets has become casually cruel.The average secondary market price of a ticket to the North American leg of Taylor Swift's Eras Tour was $3,801 as of July 10, Pitchfork reported, using data from ticket analytics firm TicketIQ.