Unlike their just opened “Haunted Mansion” ($33 million worldwide opening gross for a $150 million budget film before marketing” and “Indiana Jones and the Dial of Destiny” ($356 million gross, $295 million plus marketing), Disney’s “The Little Mermaid” might ultimately break even. If it does, its performance on PVOD could be make or break. Of note, suggesting Disney’s much-revised strategy, this release came after nine weekends in theaters (60 days) and ahead of future Disney+ streaming. With a reported production cost of $250 million and the usual added expense, its ultimate worldwide gross of $600 million, though otherwise impressive, means post-theatrical revenues need to be substantial.
Comment on ‘The Little Mermaid’ Is a Big Hit on VOD
Tom Brueggemann, IndieWire
Mon, 07/31/2023 - 2:30pm
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