Comment on Mattel accused by health expert of 'stealth marketing' to children by placing free Barbie dolls in schools

Mattel accused by health expert of 'stealth marketing' to children by placing free Barbie dolls in schools

Ryan Gosling and Margot Robbie as Ken and Barbie.Courtesy of Warner Bros. Mattel has been heavily marketing its new Barbie movie. Some health experts are angry over a project the firm funded in schools, per The BMJ. One criticized the decision to give dolls to UK schools as "stealth marketing." The new Barbie movie's seemingly unlimited marketing budget has seen multiple brand collaborations, pink burgers, and the construction of a real-life Barbie dream house.But some experts in the health sector are concerned about how far Barbie maker Mattel's marketing really goes.

 

Comment On This Story

Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

More Business News