Nostalgia is an effective marketing tool, but brands don’t need a long legacy to harness the same feeling. The smell of sweet coconut. The simple palm tree graphic. The ’80s sea foam green. Vacation sunscreen’s packaging and product conjures a sensorial universe that harkens back to a simpler, neon-tinged time when the sun was always shining and every day was a carefree romp on the beach.Read Full Story
Comment on ‘Fauxstalgic’ branding is having a moment
lstinson4, Fast Company
Wed, 07/19/2023 - 9:00pm
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