TikTok took over Wingstop UK's flagship store for a day in April.Wingstop UK Wingstop UK is using TikTok, social-media influencers, and rappers to attract Gen Z diners. It's focused on youth culture. 70% of its sales come from diners aged between 16 and 34. The cofounders of Wingstop UK spoke to Insider about how they positioned the brand. In April, Wingstop's flagship UK store – just a stone's throw from London's Covent Garden, the West End theater district, and one of the country's most-visited art galleries – played host to some of TikTok's emerging UK rap artists in a takeover by the social-media app.The rappers performed at the restaurant and the show was streamed on TikTok – with Wingstop's chicken and fries scattered throughout.The restaurant played host to some of TikTok's emerging UK rap artists.Wingstop UKIt's all part of Wingstop's brand strategy for its UK business, which gets around 70% of its sales from Gen Zers and millennials aged between 16 and 34.Wingstop's UK target market is young men who like boxing and the athleisure store JD Sports and young women who watch dating show "Love Island," execs at Lemon Pepper Holdings, the chain's master franchisee in the UK, told Insider.