Adam Mosseri, the CEO of Instagram, made the choice of making Threads a standalone app as opposed to integrating it into Instagram.Steve Jennings/Getty Images for TechCrunch Adam Mosseri, Instagram's CEO, said making Threads a separate app is risky, The Verge reports. He said Threads as a standalone app will pose a challenge in attracting new users. The app's launch comes as some Twitter users seek alternative platforms after Elon Musk's takeover. Instagram is taking a leap of faith with Threads, its new, wannabe rival to Twitter.Adam Mosseri, the CEO of Instagram, said the company's decision makers were torn over how to design its new social media platform.