From its early days as scrappy music startup to the entertainment juggernaut of today, Spotify’s branding has evolved with the times. Founded in 2006 by Daniel Ek and Martin Lorentzon as a small startup in Stockholm, Spotify’s music service launched in 2008, initially supported by advertising. Its fun—and very green—original wordmark evoked exuberance, much like 1996 to 2013’s Yahoo logo, only with less bouncy letters.Read Full Story