Comment on Bud Light tries to win back conservatives one grunt at a time in a new ad featuring NFL star Travis Kelce

Kansas City Chiefs football player Travis Kelce.Lachlan Cunningham/AP Images Bud Light released a new ad with Kansas City Chiefs star Travis Kelce, titled "Backyard Grunts." The 15-second spot showed traditionally masculine characters grunting and sighing with beer in hand. Anheuser-Busch US has seen months of falling sales after a promotion with a transgender influencer. Bud Light aims to win back conservatives with a new ad featuring Kansas City Chiefs star Travis Kelce and several decidedly less athletic men gingerly easing themselves into various seats — and grunting.The commercial, dubbed "Backyard Grunts," premiered Sunday before the Fourth of July holiday in an apparent attempt to turn around a months-long slide in sales for the former beer of choice for middle America.