Comment on Apple’s Vision Pro can boost Europe’s XR kingpin — in the short-term, at least

Apple’s Vision Pro can boost Europe’s XR kingpin — in the short-term, at least

The Vision Pro arrived with great fanfare. At the launch event in California on June 5, Apple CEO Tim Cook described the new headset as a “revolutionary” device that heralds a “new era of spatial computing”. Bold claims indeed, but Apple’s track record lends them credibility.  The tech giant has already redefined music players, tablets, laptops, desktops, smartwatches, and headphones.

 

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