Comment on How to engage Gen Z just like Adidas and Walmart

How to engage Gen Z just like Adidas and Walmart

What are the most effective ways of engaging a group whose spending and consumption habits aren’t exactly traditional? Gen Z make up 40% of the global consumer population, according to global research and consulting firm McKinsey. The Influencer Marketing Factory reports 97% of Gen Z turn to social media as their main source of shopping inspiration.

 

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