The easiest way to understand what LIV Golf wanted to be was first to look at what it actually was. LIV, which was founded in 2021 with funding from Saudi Arabia’s Public Investment Fund (PIF), pitched itself as “Golf but louder.” Golfers competed not just individually, but as part of 12 different teams, with names such as Hyflyers, Fireballs, Crushers, and Torque.