More drama, better outfits, faster play, and bigger tantrums are just some of the ways America’s newest sports phenomenon is already starting to look different. Americans’ enthusiasm for playing pickleball isn’t yet translating to a large audiences for televised pickleball, as Morning Consult reported in March. But the major pickleball leagues—there are several—remain optimistic that the sport will keep gaining viewers, and that it’ll drive more people to get on a court themselves.
Comment on 6 ways broadcast pickleball is changing the sport for regular dinkers
Jill Bernstein, Fast Company
Sat, 05/20/2023 - 10:00pm
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