Comment on Inside Gen Z’s conflicting passions for both sustainability and shopping

Inside Gen Z’s conflicting passions for both sustainability and shopping

And how brands can help break the disastrous cycle. The culture of unconscious consumption may finally be shifting. Conversations around sustainability have become mainstream, forcing retailers across categories to rethink their approaches to sustainability. The recent GlobeScan Healthy & Sustainable Living report finds there is strong interest in sustainable shopping, particularly among Gen Z consumers.

 

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