Comment on Adidas won’t burn unsold Yeezy products but will likely donate proceeds to charity instead

Adidas won’t burn unsold Yeezy products but will likely donate proceeds to charity instead

CEO Björn Gulden said destroying piles of shoes ‘doesn’t make sense’ months after the company ended its partnership with controversial rapper Ye. Adidas has been sitting on millions of pairs of Yeezy shoes since cutting ties with Ye in October. That decision came after the rapper, formerly known as Kanye West, posted a series of anti-Semitic tweets.

 

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