Comment on Snap’s AR is getting down to business

Snap’s AR is getting down to business

The tech behind Snapchat’s silly AR lenses is getting all-new uses such as virtual Men’s Wearhouse try-ons and turning Coke machines into a form of entertainment. In a world in which augmented reality can feel like it’s perennially tomorrow’s news, Snapchat is one of the few places it’s already being embraced at scale.

 

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