Comment on Exclusive: Fanta’s new logo ditches the fruit, just like its soda

Exclusive: Fanta’s new logo ditches the fruit, just like its soda

Fanta has a new logo, but it’s the brand’s new formula that may prove more divisive. For more than seven decades, Fanta has been synonymous with fruit, from its flavors and ingredients to its very logo. So it may come as a surprise that with its first-ever consistent global brand system, Fanta is dropping its logo’s signature orange—and the real juice in its soda.Read Full Story

 

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