Comment on Gap and Benetton once ruled fashion—and their success ultimately led to their demise

Gap and Benetton once ruled fashion—and their success ultimately led to their demise

The iconic brands set the stage for the companies that would upstage them. In 1969, Don Fisher was having difficulty finding the right size of Levi’s jeans in traditional clothing stores. His solution was quite radical. Together with his wife Doris, he opened his own store, The Gap, selling a large selection of the product Fisher had found so hard to buy.Read Full Story

 

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