There continue to be conflicting views as to whether iPhone developers actually make money from ads on the iPhone. One issue is that free app developers who advertise in games end up paying on a CPC basis, in which the click takes the visitor to the App Store. But often times the actual download doesn't take place, so the developer is left paying for clicks that don't produce conversions, says mobile game advertising network Greystripe.
Comment on iPhone Ad Network Greystripe Rolls Out Guaranteed Download Program
Leena Rao, TechCrunch
Thu, 11/19/2009 - 11:00am
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