Comment on A commercial that aired during ESPN documentary ‘The Last Dance’ hints at advertising’s deepfake future

A commercial that aired during ESPN documentary ‘The Last Dance’ hints at advertising’s deepfake future

Unable to film new commercials during the coronavirus pandemic, advertising agencies are turning to technologies that can seamlessly alter old footage, sometimes putting viewers in a position of doubting what they are seeing. During Sunday’s episodes of “The Last Dance,” the ESPN documentary series...

 

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