Comment on Going Viral Helped Catapult Roddy Ricch and ‘The Box’ to No. 1 — But There’s More to the Story

Going Viral Helped Catapult Roddy Ricch and ‘The Box’ to No. 1 — But There’s More to the Story

It’s barely two months into 2020, but it’s already been a big year for rapper Roddy Ricch. The 21-year-old Compton artist has claimed the No. 1 spot on the Billboard Top 100 for the past five weeks with his viral earworm of a rap song, “The Box,” from his debut album Please Excuse Me for Being Antisocial, which is the longest-running No.

 

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