Comment on Google Looks to Dominate iPhone and Android Advertising With AdMob Acquisition

Google Looks to Dominate iPhone and Android Advertising With AdMob Acquisition

Google announced this morning that it has acquired 3-year old mobile display ad serving platform AdMob for $750 million, half the price it paid for YouTube in 2006. Why did Google make this move? Two reasons stand out. First, AdMob is a very strong company in a sector (mobile advertising) that everyone expects to become much more important in the future.

 

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