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Ashwin Ramasamy Contributor Share on Twitter Ashwin Ramasamy is the cofounder of PipeCandy, which provides algorithm-generated insights and predictions about ecommerce and D2C companies. His company helps investors, banks, tech firms and governments understand the global ecommerce landscape. @Ashwinizer More posts by this contributor The different playbooks of D2C brands Waiting for the right professional network As the holiday season approaches, I can feel the tension in the air: how do I make my gifts stand out? Thankfully, there are so many fun direct to consumer (D2C) categories — from bath salts to plants, to even organic fertilizer. A New York City-based VC firm once asked us, “there are so many products that are getting launched in the direct to consumer route.