Chick-fil-A, Sonic Drive-In and Dairy Queen are the cool kids as far as fast-food consumers are concerned. A Zion & Zion analysis showed that these quick service restaurants score high with consumers on five brand personality dimensions: Sincerity, excitement, competence, sophistication and ruggedness. Chick-fil-A ranked highest of the 26 restaurants, in sincerity, excitement and competence.
Comment on Chick-fil-A tops brand personality index
Betsey Guzior, Biz Journals
Fri, 05/10/2019 - 6:28am
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