Beyoncé and JAY-Z are giving fans all the motivation they need to start living a new lifestyle with a new vegan challenge. Queen B took to Instagram on Wednesday to announce “The Greenprint Project Sweepstakes,” a contest that gives fans a chance to win up to 30 years of free Bey and JAY concert tickets if they start incorporating plant-based meals into their diet. “What is your Greenprint?” Beyoncé captioned the post, which proposed plant-based breakfasts and meatless Mondays as two ways to participate in the environmentally conscious giveaway.