If you’re headed to Atlanta later this week to catch the New England Patriots in Super Bowl LIII, there’s a good chance you’ll hear or see John Hancock’s name a few times while you’re there. That’s because before the Pats punched their ticket to the big game, the Boston-based insurance giant had chosen the southern US metropolis as the test city for a new marketing campaign for its Vitality products.
Comment on Hancock ad blitz arrives in Atlanta ahead of Pats
Greg Ryan, Biz Journals
Mon, 01/28/2019 - 4:00am
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