Comment on ‘We’re going to electrify the F-Series,’ Ford exec says

‘We’re going to electrify the F-Series,’ Ford exec says

DETROIT — Ford Motor Co. confirmed plans to build a fully electric F-Series pickup, which industry observers called an unexpected move that protects the truck franchise against Tesla and other competitors. “We’re going to be electrifying the F-Series — battery electric and hybrid,” Jim Farley, Ford president of global markets, said this week during a presentation at the Deutsche Bank Global Automotive Conference in the MGM Grand in Detroit. In framing the company’s redesign, Farley said a move toward all-electric and hybrid would “future-proof” the billion-dollar F-Series franchise, which he called a “global juggernaut.” John McElroy, a longtime industry observer and host of “Autoline This Week,” said, “When he says ‘battery electric,’ what I’m taking that to mean is a battery electric vehicle.

 

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