LOS ANGELES (Reuters) - Hollywood is increasingly relying on Twitter and Facebook to gauge popular buzz on movies even before they come out, in a move reflecting the power of average filmgoers over once-mighty film critics and detailed surveys.
Reuters: U.S., Reuters: Nation
Wed, 10/14/2009 - 3:04pm
LOS ANGELES (Reuters) - Hollywood is increasingly relying on Twitter and Facebook to gauge popular buzz on movies even before they come out, in a move reflecting the power of average filmgoers over once-mighty film critics and detailed surveys.