Comment on LA28 changes commercial dynamic for USOC

LA28 changes commercial dynamic for USOC

At the start of this decade, the U.S. Olympic Committee faced a situation that might sound similar to today at first glance: A transition at the CEO position and several high-profile problems waiting in the inbox. But in fact, the challenges facing Team USA today are far different for one key reason: Los Angeles 2028. Because of the ’28 Summer Games, the USOC’s commercial operations will mostly be folded into the Los Angeles organizing committee, making it harder for the USOC to innovate, grow…

 

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